The Coca-Cola Co. (NYSE: KO) is expected to launch a drink this week with an ingredient that has not yet received Food & Drug Administration approval, according to The Wall Street Journal. The new drink is a non-carbonated juice containing a natural, calorie-free sweetener made from the herb stevia.
The FDA has approved stevia only as a dietary supplement, but labeled it an "unsafe food additive" in 1991 because some studies suggested adverse health effects from stevia-based products.
